In the present digital epoch, social media has emerged as a powerful medium for businesses to build relationships with their desired customer base and effectively promote their products or services.
Social media, especially Instagram, has dramatically influenced event marketing by increasing engagement and creating excitement around upcoming events.
With over one billion active monthly users, Instagram has emerged as the top social media channel for event promotion, offering a visually-driven platform ideal for showcasing event details and creating excitement among followers.
By leveraging the power of Instagram and other social media channels, event organizers can reach a wider audience, build brand awareness, and drive event attendance and revenue.
Many event hosts are running event-specific Instagram hashtag campaigns and creating wonders for their event success. In this context, the power of social media to boost event engagement is genuinely unreal.
Let’s hear about the benefits of using an Instagram Hashtag Wall at events.
Instagram Hashtag Wall At Events
An Instagram wall displays real-time Instagram posts tagged with a specific hashtag. It can be a powerful tool for event marketing and promotion. Here are some benefits of using an Instagram hashtag wall at an event:
Increase social media engagement.
An Instagram hashtag wall is a great tool to boost social media engagement. By featuring user-generated content on an Instagram hashtag wall, businesses can demonstrate social proof, increase engagement and drive traffic to their website or social media pages.
Overall, it can transfer traffic from your event, where the social wall is, to your social media. Displaying content encourages attendees to use social media and engage with the event by sharing their experiences through photos and video to get featured increasing engagement.
Build a sense of community.
Instagram hashtag social walls can build a sense of community. When users post content with a specific hashtag, it creates a collection of posts linked to a common theme.
By curating these posts and displaying them on an Instagram hashtag wall, businesses can create a space where their audience can share their experiences and interact.
Further, It can create a sense of belonging and foster community among followers by bringing together their photos and posts in one place.
Increase event visibility
An Instagram hashtag wall can help increase the event’s visibility on social media. It can attract new followers and potential attendees and encourage people to share their event experience with their followers.
Setting up an Instagram hashtag wall allows you to collect all the posts that use your event hashtag and display them in a visually appealing way on a digital screen or website.
Displaying the Instagram hashtag wall prominently at the event venue will encourage attendees to use it and see their posts displayed on the screen.
Create user-generated content
An Instagram hashtag wall can provide user-generated content for event organizers to use in their social media and marketing materials. Also, It can be a cost-effective way to create engaging and authentic content.
It helps increase engagement with your brand and creates a sense of community and connection among your followers.
By seeing their posts featured on your social wall, users feel valued and appreciated, which can lead to increased loyalty and advocacy for your brand.
Additionally, sharing user-generated content on your social media accounts can inspire more attendees to create content for your event.
Provide real-time feedback
One of the key benefits of an Instagram hashtag wall is that it provides real-time feedback for businesses and brands.
A social wall can create a dynamic and continually refreshed stream of user-generated content that showcases their experiences with your product or service by collecting and curating such content in real time.
It can be precious for businesses as it allows them to see how their customers interact with their brands. What they share, and how they respond to different campaigns or promotions.
The Final Words
With an Instagram hashtag social wall, businesses can retain many benefits, from quickly seeing which posts generate the most engagement to adjusting their marketing strategies accordingly.
Moreover, displaying a social wall at events or on a website can create a more immersive and engaging customer experience. Also, They can see their posts featured in real-time and feel more connected to the brand. It can increase brand loyalty and advocacy and generate buzz and excitement around the brand.
Instagram hashtag social walls provide valuable real-time feedback for businesses and brands. We are enabling them to understand their customers better and build stronger relationships with them.